BRQ and Box Delivery put couriers at the heart of Rappi's largest acquisition in Brazil

In a market saturated with last-mile logistics solutions, Box Delivery, under Felipe Criniti's leadership, sought to create a genuine impact. In the company's early days, with a still-small number of deliveries per week, the challenge was distinct: how do you stand out in such a competitive landscape? That is when the partnership with weme, now BRQ, began.

BRQ and Box shared a clear understanding: couriers are the core of any logistics company. Although this perception was shared, there was a vast unexplored territory. Through in-depth research focused on couriers, we identified the opportunity to center our value proposition on them. This perspective surfaced transformative initiatives that put couriers not only at the center of the operation, but also at the heart of the brand experience.

With an innovative, courier-centered approach, Box Delivery not only raised its operational standard but also earned a prominent place in the Brazilian scene, culminating in its acquisition by Rappi. This significant transition led Felipe Criniti to take on the role of CEO of Rappi Brazil, carrying forward the mission of elevating and empowering the lives of couriers across the country.