BRQ and Banco BV build an AI-powered marketing house and increase productivity by more than 50%

Banco BV needed to evolve its marketing operation to keep pace with the speed of the business, expand delivery capacity and maintain consistency across every customer touchpoint.

As one of the country's largest financial institutions and a leader in vehicle financing, BV operates across a broad journey involving different audiences, channels, products and communication needs. The challenge was to sustain a growing volume of demands with agility, creative quality, investment efficiency and closeness to the business areas.

More than expanding asset production, the bank was looking for a structure capable of living the BV culture every day, understanding its tone of voice, serving different areas of operation and turning technology into real productivity gains for marketing.

The solution also needed to preserve brand consistency, support high-impact campaigns, enable segmented communications and incorporate Artificial Intelligence in a practical, safe way that was connected to the teams' daily routine.

Together with Banco BV, we at BRQ structured a strategic marketing house, dedicated and integrated into the client's operation, connecting creativity, technology, processes and intelligence applied to the business.

The operation started with a smaller scope and evolved together with the bank into a full creative structure, with nearly 50 professionals dedicated to BV across 7 areas of operation. The house came to work across the entire communication journey: from acquisition to relationship, from retail to wholesale, from digital to trade.

In practice, the operation delivers key visuals, media assets, CRM, emails, merchandising, out-of-home, real-time coverage, influencer activations, social media, events, videos and campaigns for the bank's different moments.

This closeness to the brand also allowed the house to support strategic initiatives, such as evolving BV's identity, revisiting tone of voice, visual identity and communication guidelines to ensure more consistency across every touchpoint.

With Artificial Intelligence integrated into the workflows, the operation advanced to a new productivity model. We developed the Smart House, a unit specialized in AI to expand the team's creative capacity and evolve the operation. In addition to market tools already incorporated into the routine, House Bot was created: a tailor-made solution to support recurring communications, especially in CRM.

AI became a strategic support to accelerate processes, aid creation, expand the creative repertoire and allow teams to focus on data analysis, high-level creativity and decisions more closely connected to the business.

One example of this evolution was the "Sem Tutu" campaign, in which Artificial Intelligence was used in the initial concept of characters, later refined by the creative team and brought to life in the campaign's physical execution. The initiative helped make a sensitive topic, debt renegotiation, lighter, more accessible and easier to understand.

As a result of the partnership between BRQ and BV, the bank achieved a productivity gain of more than 50%, cut production costs per asset by 42% and reached 22,000 assets delivered in 2025, triple the previous period. The operation also delivered 700 briefings, more than 700 videos, more than 15,000 media assets, 3,700 emails and 22 real-time coverages.

More than volume, the house consolidated a scalable, efficient model connected to BV's strategy, combining people, processes and AI to turn investment into delivery capacity, brand consistency and return for the business.