BRQ and BS2 cut account-opening time by 75%

BS2 set out, in partnership with BRQ, to create a digital business account-opening experience able to serve companies from small to large. The challenge was significant: a complex journey, manual and redundant processes, multiple ownership structures and a system with a high abandonment rate (60%).

During flow mapping, we found that the back-end and front-end teams operated disconnected from each other. We created an integrated blueprint, which brought fast alignment and drove digital adoption.

In user testing, we discovered that more complex companies valued human contact. The solution was a web platform for managers, which sped up registrations and increased trust in the process.

Through profile analysis, we understood that each company needed a tailored journey. We redesigned flows to ensure a fit across different company sizes and legal structures.

In security testing, we saw that older users had difficulty with facial recognition. We redesigned this step, expanding accessibility.

Finally, we identified the potential of APIs to reduce manual inputs.

BRQ and BS2 connected people, processes and technology to deliver an account-opening journey that is simpler, safer and more inclusive.